We've partnered with Canadian-based Holy Crap cereal to give you a chance to win cereal for a year! Every purchase on our online store between Nov. 27th-Dec. 13th automatically enters you for a chance to win.

It's our way of saying thank you for supporting Canadian this holiday season.

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Why hats

The idea is simple, anyone can wear a hat. It’s a symbol, a nod to whomever you encounter, if they’re wearing it too, that you have something in common whether that's your team, your city or this incredible country we live in.